What Is The Value Of Graphic Design Essay - 1567 Words

What is the value of graphic design? Graphic Design’s role in advertising is arguably a controversial one in regards to the morality and principles that designers have to consider when generating work for companies and issues they find have questionable ideologies. To a certain extent, graphic designers have to take into consideration the ethical and moral implications any design brief may have and deliberate the monetary value against their own moral standards. Taking this into consideration, the value of graphic design will be reflected upon, concentrating on its value within the advertising industry whilst discussing relevant examples of artists whose moral values have been called upon. The history of graphic design and its origins will also be considered in order for the value of graphic design in advertising to be thoroughly explored and developed. Philip B. Meggs said of graphic design: â€Å"As early as 1922 the Massachusetts-based type designer, calligrapher, and book designer William Addison Dwiggins c oined the term graphic design.† (Meggs, P.B., Purvis, A.W., 2006.) Commercial artists, those whose visual communicate and problem solve through design, have been referred to as graphic designers ever since. From this point on, the relationship between designers and clients and their often-conflicting ideologies has been a matter of social discussi ¬Ã‚ ¬on and an issue many designers have reflected upon. Graphic Design on the most part, is design that visually communicates aShow MoreRelatedEssay On Graphic Design1133 Words   |  5 PagesGraphic design, also known as communication design, is the practice of planning and displaying ideas and experiences with visual and textual content. Graphic design can be physical in nature, like designing posters, flyers, billboards, postage stamps, or any other physical visual form of design. 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