Business Plan Research Proposal Example | Topics and Well Written Essays - 1250 words

Business Plan - Research Proposal Example The shop will not only serve as a bakery, but a small dine in place for people who wish to come alone, have business meetings or with friends & family. The pricing of our products will be premium as we target the high end and upper middle class segment of the market. This segment is diet conscious and wants substitutes of high fat, unhealthy food items. The business plan talks in detail about our strategy, our operations, future plans, financials and industry analysis. 2) Company Description We aim to start a bakery business targeted at the upper middle class, health and diet conscious people. The business will mainly sell products ranging from cakes, cookies and snacks that are sugar free and healthier than normal bakery items. The idea is to give a taste of sweet to diet conscious people with a variety of items. The shop will be located in New York in the beginning and we aim to expand to other cities in next 5 years. Our company will be a private limited entity. 3) Products The ra nge The bakery provides freshly prepared bakery items at all times during business operations. Our product portfolio can be seen in Appendix A. We have decided to keep these 13 as our initial offering after a lot of research into eating habits of our target customers. Our products will belong to the high end, branded, premium high quality category. Sizes There will be different serving sizes for each of the desserts and snacks. Cakes would be served in full size, half size and as single pieces. The cookies would be sold as single unit and snacks will also be sold as single items. 4) Target Market The target market as described earlier are high end, upper middle class diet conscious people who wish to add some sweet in their life by having healthier, sugar free bakery items. Our target population is also increasing in size, with more awareness of the diseases associated with large consumption of sugar and other unhealthy products, and people opting for a healthier life style. And plu s American love desserts; they want something for their sweet tooth after every meal. 5) Business Strategy Our business focuses on serving a niche market by offering quality and premium food products. We want to create high end products for our target market, because they value quality. To achieve these objectives, we will provide the following: Quality baked goods for diet conscious people to enjoy at a premium price. Friendly and lively atmosphere Special diet menus formulated by the advice of local healthcare providers and nutritionists. We will initially start with offering 13 varieties of bakery items to be kept in the bakery, which includes cakes, desserts, snacks, cookies, and savory items. We will start our operation in a posh area of New York City, where our target population is dense. We will include a card of nutritional value attached with each of our products so that our customers become aware of what they are purchasing. Initially we will start with attracting customer s by giving out samples of our best items at Shopping Malls and Grocery Stores. 6) Marketing & Sales Strategy We will be offering different promotional strategies such

Conflict in Intensive Care Unit Assignment Example | Topics and Well Written Essays - 750 words - 1

Conflict in Intensive Care Unit - Assignment Example The researcher states that the players in this situation are the nurses as well as the nurse manager. Each nurse is involved, because he or she will have to decide on his or her shift, and the nurse manager is heading up the issue. The nurse manager appears to not be taking enough initiative to sort the issue out amongst the other nurses, and this can be a huge problem. This can easily result in the nurses becoming angry with each other and this can cause serious implications in the healthcare field. For instance, if a patient is very ill and the nurses are bickering amongst themselves about a scheduling problem, will the client get the proper care? This would need to be addressed immediately. There are two categories of nurses here that have different goals and values. The first category is the nurses who wish to keep their 8-hour shifts, and most of those nurses have worked in the department for 15 years or more. These are the more seasoned, veteran nurses, who have formed their li ves around their current schedules, and are very used to eight-hour shifts. Thus, they feel most comfortable proceeding where they are at. This group of players thus wants to stay with the 8-hour shift schedule. The second category of nurses are those that wish to work 12 hours shifts and thus have more days off. There is no mention of these nurses’ working records, but it appears that these are the nurses who do not have as much veteran status and probably have more flexible schedules as well. The researcher will try a peace negotiation strategy for conflict resolution. His hope would be to attain some type of compromise. The researcher would first approach the veteran nurses and ask them for more information about their planned activities, in order to gauge how important, the situation is to them.